Cultural management

This course provides you with key ideas, advice and skills for managing, implementing, motivating, working and developing teams, promoting growth and developing cultural and social projects. We will talk about the basic management skills: planning, organizing, leading and controlling. We will go through the types of cultural organizations, will understand their structures and how to create a business model for our ideas. We will look at institutions and the non-governmental sector, creative entrepreneurship, as well as the relationship between the artistic mission and the economic aspect of work and the factors that affect the environment. We will learn how to communicate with our target audience and how to find support, funding and international partnerships for our initiatives. We will go through social, political and cultural processes, communication and branding, organizational development and audience development, the legal aspect and social sustainability.

We will talk about developing professional skills in the field of arts, culture and business management, types of cultural policies, and the professional research will be supported by lectures on the basics of art history and types of art management of the twentieth century, marketing and business:

Art history: understanding the origin, nature and development of the following artistic movements: Classical Greek art, the Florentine school, early and high Renaissance, Baroque art, Neoclassical art, Avant-garde. Mastering the basic concepts and terminology of art history research.

Marketing and Business: the aim of the course is to acquaint students with the art market and the institutional network supporting and promoting art and culture from a business and marketing point of view, the art market sector, the functioning and structure of the art auction, private art trade, art galleries, antiques, modern and contemporary sector, corporate museums, museum branding strategies, art market history, art laws and taxes, marketing strategies in the art and culture business.

This course will provide a solid foundation and can help you realize yourself as an expert, art dealer, art director, art consultant, event manager, producer, curator, festival manager, gallery manager, theater and stage producer, and more.

Martina Stefanova is a cultural manager, curator, art critic, co-founder and CEO of DOMA Art Foundation, engaged in cultural projects with contemporary culture, art and urban development. After 12 years living in Moscow, where she completed her MA education in printing arts at the Moscow State University of Printing, Martina specialized in media and animation in South Korea. With experience as an art director in the advertising since 2012, she has been actively researching the field of contemporary art as a producer and co-organizer in a number of events, both in Bulgaria and abroad. Among the projects are Sofia’s art district “KvARTal” and it’s festival “KvARTal Festival”, NEXT Balkan - a long-term project for a Balkan exchange of artists and experts in partnership with Belgrade based Kulturforum and the Sofia City Gallery, DOMA Art Fest – a contemporary art festival and else. Martina’s work is a contribution between institutions and independent sector. She was part of the CEC ArtsLink Back Apartament Residency program in St. Petersburg and the ViabilityNet Local Leadership Project Management Program in the EU. In 2016 Forbes Bulgaria awarded her in arts and media category for “30 under 30” young leaders and in 2017 she was awarded by Kapital magazine with the “NEXT Generation” award for Young Business Leaders.

Method of admission:

Participants are recruited through a competition without an age limit: students from art schools, artists, activists and others wishing to send their CV, projects (if they have) and a cover letter by e-mail:

Price: BGN 480 one course of three months

Course is lead by
Martina Stefanova

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